Traveling to my first trade show, I was filled with anticipation. I was excited to see what the hype was all about, meet some of our customers face to face, and watch my teammates interact with Showpower attendees. I’ve been to trade shows before, as a vendor and a participant, but I have never been to one quite like this.
From the logistics of our flights and hotel rooms in Memphis to setting up and taking down the booth, our team moved through each day with ease. This was definitely not their first rodeo.
The excitement I felt leading up to this trip never diminished. Each day, I positioned myself to learn, soaking up as much information and knowledge about transmissions as I could; I was a sponge.
The biggest learning opportunity was the seminars that were open to all attendees. Not only did I learn about technical tips commonly used in the field, enhancing my understanding of the automotive industry, but I learned about the 7 most powerful worlds in the English language:
Yes
No
Please
Thanks
Help
Stop
Sorry
I came back to Milwaukee with a lot of new insight. And I came back with these 7 words.
What’s next? Integrating them into my day-to-day life.
By doing so, I will be selling more than transmissions. Instead of answering the phone, “ETE, This is Jamie,” I’ll answer, “Thank you for calling ETE Reman. This is Jamie. I can help.” By adding some of these powerful words into my conversations, I’ll let my customers tell me what they need and then present the solution. I will not assume, I will deliver, I will say thank you, and I will stay connected.
I might be new to our industry, but I know how important it is to stop and think about a conversation. Maybe it’s one word or maybe it’s all of them, but I bet your customers would notice and respond if you changed up your language.
So which of these 7 words will you use to show your value most this week?

Jamie “The Rocket” Maier is the newest addition to the ETE Reman Sales Team and our crew of Reman U writers. She’s learning all there is to know about transmissions, but she is already well versed in customer loyalty. Have a comment about her debut article? Leave it below or share with her directly.