As an owner, founder, CEO, president, or some version of several of these titles, at some point in time you made a decision: to start a business – or take the helm of one that already existed.
Maybe you researched, planned, and joined a successful franchise. Perhaps you started at the counter and eventually took over the shop that your grandfather built. No matter the exact scenario, you became a part of that company’s very fabric when you took your position. Whether the very first few pages or several hundred in the middle, your role started a chapter in your brand story.
“Brand story, huh? Sounds like some pretty fancy marketing jargon.”
I hear you. And the marketer in me hates to admit that most buzzwords really do come off that way. But, just because it might be an on-trend phrase doesn’t mean it’s wrong. Whether you acknowledge it or not, your brand has a story. It’s being written all around you. The kicker? You’re not the only one writing it.
Every employee, customer, competitor, distributor, Facebook fan, or Twitter troll is someone who has experienced your brand, even on the smallest of levels. They could be sharing a glowing review about how you got their only car back on the road after the shop down the street was too busy. They could be personally attacking a member of your team for something entirely false and not related to your business at all. My point is this: any conversation gives you an opportunity to communicate, authentically and openly, in your own voice. While you can’t control what is being said, you can lead it.
Putting your brand out there can be a bit intimidating, but it doesn’t have to be. Here are three ways you can start sharing your brand story today:
Your brand story is your business’ emotional undercurrent. It’s what gives your transactions a feeling, and what gives your customers a reason to choose you. If you don’t take the time to stop and tell your side, outsiders will fill in your narrative for you.
Every story has an author. And, every brand has a story. So, who are you letting write, tell, and share yours? Join the brand conversation below or connect with Jennifer directly.
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