Lately we’ve been sharing a few social media tips at Reman University, and we’ve encountered a few skeptics who either don’t use social media, or who don’t think it works. We couldn’t disagree more!
This week we’ve got an article and a video to show you exactly HOW social media, specifically Twitter, can be used to grow your business.
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A local Milwaukee business called Streetza Pizza had an engine problem: His engine was broken at the height of pizza truck season, so he used Twitter to announce he’d be out of business for at least a week. Going a step further, he tweeted out asking if anyone had a recommendation for who could fix truck engines.
Paying attention to our Twitter stream, I noticed this request and quickly sent Scott a tweet back letting him know about our shop. 10 minutes later, he called our shop, and made an appointment for the next day. We fixed his truck in 1 day, and he was back in business.

Here’s what he was looking at before he talked to our shop:

• $11,000 to fix the engine on his truck (he got these estimates from other local shops, and because he doesn’t know anything about engines, this seemed reasonable to him)
• $5,000-$10,000 for 1 week out of business with no truck

And here’s what we were able to do:

• We saved Scott $10,000 by charging him $1000 to fix the truck, instead of replacing the whole engine as was quoted by every other shop (which his business partner says makes his truck run better than it did before the problem)
• Give Scott only 1 day out of business with 1 truck, and it a week day, which is far less busy than a weekend day
• And we also used Streetza Pizza to feed our entire company one day (150 people).

Most of our employees had never heard of Streetza Pizza before and now they LOVE Streetza Pizza.
Streetza Pizza had never heard of Engine Transmission Exchange before, but now will ONLY do business with our shop.
Sounds like a big win for everyone.
But it’s not the best part.
The best part is Scott tweeted out to his 7000 followers how much loves our shop, how much he appreciates us, and he gave us a video testimonial (seen above).
That’s 7000 potential new customers, and one for sure customer for life.

I guess you could say Twitter Works!

Questions for you: Are you using social media for your shop, or are you still skeptical of the benefits?