Cheap + Free + No = A Formula for Lost Business
© Depositphotos.com/sframe
I was 22 years old when I took my first sales position. On the first day of training, there was a large jar at the front of the room. On this jar were the following three words:
1. CHEAP
2. FREE
3. NO
By taking this position, each person agreed that every time someone heard you say one of these three words, you put $1 in the jar. No exceptions. At the end of the month, we took that money and used it to cater our monthly meeting.
These are words that you and your customers use every day. Why should you erase them from your vocabulary? Listen up.
CHEAP
Do you really want to be known in your industry as having the “cheapest” product? By cheap, do you mean low-quality, or do mean that you are a cost-effective solution? In the English language, this word means both. So stop using it.
**Substitutes: cost-effective, low-cost, or affordable.
FREE
If you are going to pick up the cost of a service/product for a customer, take credit for it! For example, “Hi John, since you are purchasing two of our units today, the shipping on the second unit is free!” No it isn’t! Your company is paying for it! Make sure your customer recognizes that you are doing them a favor; one that puts more money in their pocket.
**Substitutes: no-cost, complimentary, covered.
NO
By telling a customer no, you are giving your competition the opportunity to say yes. It’s as simple as that. The more you can say yes, the more loyalty you are able to earn.
**Substitutes: YES.
The quicker you can eliminate these 3 words from your customer interactions, the better off your business will be. Your product is not cheap; it is high quality. The favors you do for your customers are not free; they cost you money and reduce your bottom line. If your customer needs something, the answer is yes. Write it down, make a commitment to it, and prepare to reap the benefits.
Like what Anthony has to say? Want to read more from him? Leave him a comment below or email him directly.
Related Articles
NO ONE CARES!
Tone bears a significant impact in the way an interaction is perceived. Not the toned abs and biceps of the daily runner that circles the neighborhood, but YOUR tone of voice. The inflection, energy, and expression upon greeting sets the stage for the entire correspondence. A bored, sleepy, or depthless greeting will not convey a […]
May 21, 2025 BY The Siren Of Support
Little Fires Everywhere
Ignition of a fiery blaze requires heat, fuel and oxygen. Removing or modifying a single element will determine the path, size and potential for disaster. A true leader does not run around putting out fires. They do not wait until the blazing disaster is scorching everything in its path. They do not close their eyes […]
May 6, 2025 BY The Siren Of Support
Approach Not With Caution, But With Positivity
Life is full of choices. What to have for breakfast? Which socks to wear? Even what your mindset will look like. Do you want to be a crabby patty or a positive petunia? Choosing to be positive is harder than letting the negative creep in and take over. The work to create mental and emotional […]
April 16, 2025 BY The Guardian Of Gears
Speak Your Mind