You Need a Website. And Here Are More Than 3 Reasons Why.
©iStock.com/Talaj
Hey, you. Auto shop guy. Yes you.
I’m going to let you in on a little secret: it’s 2014.
Oh, I’m sorry. You already know what year it is, eh? Then you have no excuse to not have a web presence.
Look, I know that the thought of putting together a website is intimidating. But, at this point, having one for your business isn’t an option – it’s a necessity.
Think of it this way: would you expect your customers to find your business even if it didn’t have a sign on the building? Of course not. Well, your website is your business’ Internet sign. It lets your customers – or potential customers – know where you are, what you do, and that you’re open for business.
Not convincing enough? Well, here are more reasons why you need a website:
Your Customers Expect It
You know where your (potential) customers go to find information? Not the Yellow Pages. They’re searching for it online. If you’re not a search result, you don’t exist. Which brings me to my next point… Your Competition Has One. Go to Google and search for “[your service]” and “[your location].” You see your competitors listed? Yeah. That’s business you’re not getting. Want to see just how much business you’re not getting? Go to google.com/adwords and type in those same keywords. Gross, huh?
It Improves Your Customer Service
At its core, a website is a customer service tool. Not only can your customers look up where you’re located, when you’re open, and what you do, there’s a whole slew of ways a website can improve customer experience. It can Lend Credibility to your business by including customer testimonials and reviews. It’s Always Available even when you’re not. It Saves You Time by not having to answer phone calls or email inquiries. It can Improve Your Business; the veil of anonymity that the Internet creates allows for constructive feedback.
It’s Deceptively Inexpensive
You can build and maintain a website on Wix, Squarespace, Weebly, or Go Daddy for less than $500 a year. That’s cheaper than a print ad, billboard, or Yellow Page listing. Even better? You can set up Google AdWords campaigns to drive search traffic to your site and Increase Your Visibility without breaking your budget. And, unlike traditional forms of advertising, a good website is Easily Updated, so the information your customers receive is never out of date.
Listen, I don’t mean to beat a dead horse (RIP Barbareaux), but there is no valid reason to not have a website. You have the tools, make the time, and get you’re a$% online.
Your customers aren’t looking for you in the Yellow Pages. They’re searching online. And according to our Jill of All Trades, Aimee, you don’t exist if you’re not a search result. Tough love? Maybe. But accurate advice to get your butt online? You bet. Leave a comment for Aimee below or email her directly!
Related Articles
Inertia on the Field: Practice, Progress, and Growth
“The goal is not to be perfect, but rather to be better.” In a quick search of the internet, this idea has been voiced many times, by many professionals, public speakers, and motivationists. Yet, hearing these words come out of my twelve year old, they hit me harder than a dump truck with a full […]
August 6, 2025 BY The Siren Of Support
If It’s Not the Job, It Might Be You
“Good employees don’t quit their job, they quit their manager.” This widely known idiom has found its way into leadership development courses with increasing popularity. While said with multiple variations, our very own Sam Loshaks version is my all time favorite. “Fish stink from the head.” At the time I didn’t fully comprehend this “Samism”. […]
July 9, 2025 BY The Siren Of Support
Busy But Bored: The Ultimate Conundrum
Summer break season is upon us for those with school aged children. The shrieks of delight as they leave the classroom doors, no more homework or waking up early to rush to the bus stop. The children are freed from the responsibilities of the educational system. The plans have been formulated, swimming, friends, late nights, […]
June 10, 2025 BY The Siren Of Support
Speak Your Mind