Stan the Trans Man, Author at REMANU

Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

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The Price-Matching Trap

We’ve all seen the commercials and heard the radio advertisements. “We will match any price! Just bring in your receipt.” Being the lowest price is fine and dandy, but there is a risk involved in lowering the cost of your product based on your competition. I know what you’re thinking, “What risk? As long as […]

Cheap + Free + No = A Formula for Lost Business

I was 22 years old when I took my first sales position. On the first day of training, there was a large jar at the front of the room. On this jar were the following three words: 1. CHEAP 2. FREE 3. NO By taking this position, each person agreed that every time someone heard […]

Price? Ok. Let’s Talk.

“How do you compare to ____________ on pricing?” “What is the absolute lowest price you can offer?” “Do you price match?” What do these three questions have in common? They are all asked by customers who are uneducated about you, your product, and your service. Someone who immediately inquires about the cost of what you […]

More Than Just a Set of Brakes

This past weekend, like many fellow Wisconsinites, I made plans to watch the Green Bay Packer game. It just so happened that there was a birthday in the family as well, so I landed at my relative’s house just before kickoff. It is no secret among family members that I work in the automotive industry, […]

Who’s Marketing You?

No matter the industry or the size of the company, there is usually a group of men and women under the umbrella title of “Marketing Department.” Their job is to engage customers in a way that promotes brand loyalty, often through the use of printed materials and catchy slogans. Well, I’ve got some news for […]

Turn That Frown Upside Down

“I have great news! Your order is ahead of schedule and you will see it 2 days early!” Who doesn’t love giving good news to a customer? It is such an easy phone call to make. But what about when their order is 4 days behind schedule, potentially lost, their customer is screaming at them […]

Hitting Your Sales Goal Is As Easy As 1-2-3…..4.

It’s the first day of a new month. Your manager has set a new number for your team to hit and the first thought to enter your head is, “wait – what about the GREAT month we just finished? Doesn’t that count for something?” I’ve had this thought run through my head many times as […]