The Woman Behind the Curtain, Author at REMANU

Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

Right Person, Wrong Seat

Inertia on the Field: Practice, Progress, and Growth

If It’s Not the Job, It Might Be You

Busy But Bored: The Ultimate Conundrum

You Don't Need More Customers

You don’t need more customers. Yep, you read that correctly. Surely I’ve lost my mind, right? Allow me to explain. In the last 60 days, we’ve been to 6 different trade shows. 10,486 miles later, we might be a little bit tired – but we’re definitely better for it. Whether sprinting through the airport to […]

The Tiki Cat Way to Kill Repeat Business

When a new restaurant, bar, or store opens up in Milwaukee, I’m not usually the first one to know. But as I hear reviews through the grapevine, I definitely have to check it out for myself. So when a few friends wanted to spend a Friday night at a tiki bar (in the dead of […]

The Straw that Broke the Camel's Back

Originally dating back to the 1850’s, I’m sure you’ve heard this reference many times. It’s in countless novels, songs, and you’ve probably said it yourself more than once. I’m not sure why I like this expression as much as I do, but I heard it in passing conversation earlier this week and I’ve been thinking […]

How Many Hats Are You Wearing?

“So, what do you do at ETE?” These past few weeks, we’ve been in the midst of “trade show season” so this question has been pretty common. And I could answer in a number of ways, depending on the show or the person asking. But whatever I say usually involves, “Well, I wear a lot […]

5 Lobby Hacks: A Cheat Sheet for Creating a Buying Atmosphere

Take a good look at the guys in this picture. Hands reaching. Shouting. Desperate faces. I’m going to take a guess that your customers don’t look like this when they come to your store. If you sell from a desk like we do, they probably don’t sound like this when they call to buy from […]

Where's the Fire?

The other afternoon, I went to an automotive supplies store. No, I wasn’t lost. I needed a small tool and figured they might have it. Plus, it was an opportunity to support our industry. I was wandering the aisles for all of 30 seconds when a friendly employee pointed me in the right direction. With […]

Sweet Potato Fries With a Side of Customer Service

There’s a great café in downtown Milwaukee with a novel-sized craft beer menu and one of the best outdoor patios. In your own city, I’m sure you probably have some place similar. What brings me here several times a month, though, isn’t either of these things. It’s the sweet potato fries. Hand cut, lightly salted, […]

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When No Means Yes

Working for Captain Reman, it’s hard not to be a student. Like many of my coworkers, I often find myself getting hooked on a particular social media blog, new book, or TED talk series. Recently, a really good read from productivity expert Neen James popped into my inbox and I haven’t been able to get […]

Monkey Business: A Twitter Customer Loyalty Lesson

I’m a big fan of the email marketing platform, Mailchimp…and an even bigger fan of their quirky monkey mascot, Freddie. Having been a customer for several years, we’ve received their promotional items from time to time. My personal favorite? A Freddie sticker where he’s dressed as a ninja. I promptly stuck one to my computer […]