Doing It Right: 5 Ways to Rock at Facebook

There’s nothing worse than scrolling through a Facebook page that’s just update after update of sterile, corporate schlock hidden behind a corporate logo that reads like Ben Stein reciting a page from the phone book. (Well, maybe Gilbert Gottfried narrating 50 Shades of Grey, but that’s a whole other level of psychological torment.) But there […]

The Psychology of Performance

I recently came across some compelling statistics: 65% of managers believe that money is the most effective means of motivating employees, yet only 18% of employees felt the same way. Moreover, on the employee side, boosting morale and recognition both ranked higher on the list of motivators – at 32% and 27%, respectively. Clearly, there’s […]

The Devil is in the Details

This year, we’ve put a lot of blood, sweat and tears into defining the ETE REMAN brand. With that came an earnest evaluation of our customer experience. From shipping to sales, we strive to make each interaction unique to the ETE REMAN experience. We quickly realized that what we were sending out with our units […]

Follower Count Doesn’t Matter If Your Content is Crap

Your Facebook page has thousands of likes. Your Twitter account has thousands of followers. So what? Unless you grew your follower count organically, it means jack and squat. Some times, more followers is just more followers. It’s not hard or expensive to buy followers and lots of companies do it. But that doesn’t mean that […]

Brand Aid: Your Brand is Your Bond

What is your brand? Yes. Your company does have a brand. Your competition has brands. Hell, even you, as an individual, have a brand. And no. It’s not your company’s name. It’s not your logo. It’s not even your brochures, website, or ads. So what is a brand and why is it important? First of […]