When was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand? Ok, most of us probably don’t wear fancy shoes. And if you’re in the aftermarket, your suit might even have your name embroidered on […]
Read MoreWhen you hear the word consistency, what do you think of? If you’re a sports fan like me, you might picture Michael Jordan shooting over 85% from the free throw line each year, or Aaron Rodgers having a passer-rating over 100 throughout his career. While these are incredible accomplishments, consistency is more than just performing. […]
Read MoreOriginally dating back to the 1850’s, I’m sure you’ve heard this reference many times. It’s in countless novels, songs, and you’ve probably said it yourself more than once. I’m not sure why I like this expression as much as I do, but I heard it in passing conversation earlier this week and I’ve been thinking […]
Read MoreThe holidays are always a natural point for reflection. With friends and family gathered around, you share memories of the year that was and hopes for the year that will be. The successes are celebrated and the failures are looked at through a lens of experience, rather than regret. So, it is with this same […]
Read More“Hey, man. I just got back from the mechanic and he is telling me that I need a whole new brake system. This is going to cost me a fortune and before I invest in the repair, I want to make sure he is giving me a fair price and that I actually need the […]
Read MoreOn Friday, a coworker and I placed a pizza order for lunch for delivery. When realizing it had been close to an hour that we had waited, we decided to call and check up on it. It turns out that we had accidentally put 11:30 pm instead of 11:30 am, an honest mistake if I […]
Read MoreTake a good look at the guys in this picture. Hands reaching. Shouting. Desperate faces. I’m going to take a guess that your customers don’t look like this when they come to your store. If you sell from a desk like we do, they probably don’t sound like this when they call to buy from […]
Read MoreThe other afternoon, I went to an automotive supplies store. No, I wasn’t lost. I needed a small tool and figured they might have it. Plus, it was an opportunity to support our industry. I was wandering the aisles for all of 30 seconds when a friendly employee pointed me in the right direction. With […]
Read MoreThere’s a great café in downtown Milwaukee with a novel-sized craft beer menu and one of the best outdoor patios. In your own city, I’m sure you probably have some place similar. What brings me here several times a month, though, isn’t either of these things. It’s the sweet potato fries. Hand cut, lightly salted, […]
Read MoreIt was a Friday afternoon and the sun was shining. The radio blasting, I was on my way home from a long day at work. As I merged onto the highway, BOOM. The check engine light came on and I got that sick feeling in my stomach. My thoughts began to race. “Are any shops still […]
Read More