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Customer Service

Take Criticism, Not Offense

I watched it happen. The moment that patience and understanding became frustration and anger. From across the bar, I witnessed the interaction between an upset customer and the bar manager and then heard it: “Well if I owned this place…” We have all thought it before, and I’m sure a lot of us have even […]

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3 Steps to Be a Better Customer

As my wife and I boarded a recent flight back to Milwaukee, I couldn’t help but look forward to getting home. The grass hadn’t been cut in almost a week and I knew that my mom had dropped off some food, so my afternoon was really looking promising. My vision of turkey sandwiches, lawn care, […]

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15-ish Perfectly Legitimate Reasons to Go Take a Break

Putting in a solid day’s work doesn’t mean spending 8 hours chained to your desk. In fact, it’s been shown that taking breaks throughout the day actually improves your productivity. A break creates a natural point at which to refocus your energy. Getting ready to tackle a task that’s been on your To-Do list for […]

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Who Packed the Parachute?

None of us really jump out of airplanes (unless of course you’re the V.P. of manufacturing over here at ETE), but if we did we would be very interested to know that the person who packed our parachute was someone we could rely on. You’d want to know that the parachute was checked for rips […]

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The Tiki Cat Way to Kill Repeat Business

When a new restaurant, bar, or store opens up in Milwaukee, I’m not usually the first one to know. But as I hear reviews through the grapevine, I definitely have to check it out for myself. So when a few friends wanted to spend a Friday night at a tiki bar (in the dead of […]

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Would You Buy from You?

When was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand? Ok, most of us probably don’t wear fancy shoes. And if you’re in the aftermarket, your suit might even have your name embroidered on […]

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Consistency Counts

When you hear the word consistency, what do you think of? If you’re a sports fan like me, you might picture Michael Jordan shooting over 85% from the free throw line each year, or Aaron Rodgers having a passer-rating over 100 throughout his career. While these are incredible accomplishments, consistency is more than just performing. […]

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The Straw that Broke the Camel's Back

Originally dating back to the 1850’s, I’m sure you’ve heard this reference many times. It’s in countless novels, songs, and you’ve probably said it yourself more than once. I’m not sure why I like this expression as much as I do, but I heard it in passing conversation earlier this week and I’ve been thinking […]

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49 Lessons from the Class of 2013

The holidays are always a natural point for reflection. With friends and family gathered around, you share memories of the year that was and hopes for the year that will be. The successes are celebrated and the failures are looked at through a lens of experience, rather than regret. So, it is with this same […]

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The Google Effect

“Hey, man. I just got back from the mechanic and he is telling me that I need a whole new brake system. This is going to cost me a fortune and before I invest in the repair, I want to make sure he is giving me a fair price and that I actually need the […]

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