I recently had the chance to attend a seminar called “Understanding How Emotions Drive Purchasing Decisions.” I have to admit while selling, I don’t give much thought to how the customer “feels” about a purchase. Of course, I want them to be happy with my service and the quality of our products, but how do […]
Read MoreYou don’t have to be a baseball fan to appreciate the drama and history packed into a Cubs vs. Indians World Series. Many people tuned in, hopping on the bandwagon for the conclusion of a 108-year championship drought, and were treated to one of the best series in baseball’s long and storied history. Game 7 […]
Read MoreBusiness connections: you’ve made them at some point in time throughout your career. You’ve had your good, your better, and your best ones. Remember how great it felt when you achieved what you set out to accomplish together? However, what might not be as fresh in your mind is what it took to get you […]
Read MoreThe coolness in the air, the feel of dried leaves curled beneath your toes, and the fog of breath dancing on the tip of your nose as you exhale can only mean one thing: muskie fishing. Surprised? Me, too. Just a few years ago, I probably would have answered with, “Pumpkin Spice Lattes!” But in […]
Read More“This limited warranty shall apply to…” “Unless otherwise stated…” “…shall not apply if the defect was caused through…” Sound familiar? Whether any of these phrases (or oh-so-legal and exciting versions of them) are outlined in your business’s warranty statement, you’ve no doubt read them in tiny print at some point in your lifetime as a […]
Read MoreMost salespeople do not follow up. Most salespeople have lousy closing ratios. Don’t be like most salespeople. The key to becoming a huge success in sales is persistence and follow up. Just think about your kids. What’s their commitment to persistence when they want something from you? (think: candy bar at the grocery store, or […]
Read MoreService is a feeling. The reason why Good Eggs did such a good job at earning my loyalty (and my referrals; seriously, go to Good Eggs any time you’re near Door County, Wisconsin) is because of how they made me feel. (And if you missed last week, get caught up here.) They made me feel welcome. […]
Read MoreI’ve been standing in line for 30 minutes or so by the time I realize I may not get to eat breakfast today. I’m in line for, what I’ve been told, is the most amazing breakfast burrito on the planet. Apparently it’s no secret, because Good Eggs is packed. Imagine a Qdoba or Chipotle but […]
Read MoreI went to dinner with the Reman Wingman last week following several hours spent in our booth on a trade show floor. A bit tired and jet lagged, we were anxious to eat. The restaurant we picked wasn’t too busy, and a friendly hostess sat us almost immediately. Within minutes, our server approached to offer […]
Read More“Don’t forget to say ‘Thank you.’” I can remember my mother and father preaching these words to me as a little girl. Though I’m not little anymore, I’m still giving my thanks and now reminding my grown children of the same thing. But, this article isn’t about parenting. When someone holds a door open for […]
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