Ever leave work and then have to return moments later after reaching your car and discovering you have no keys? Or arrive at the gym without shorts (or sports bra)? What about a quick trip to the grocery store where you failed to bring a wallet? How about a camping trip with no spatula? Or […]
Read MoreCan you recall the last time you were blown away by a terrific service recovery? I experienced two in one day last weekend. Each was remarkable and accomplished with a very different method. The first occurrence was at a wine bar, the kind where you get a glass and a card, and can self-serve wine […]
Read MoreLast December, I bought a couple of sweaters online. One was for myself, and one was as a Christmas present for my brother. I ended up finding what I was looking for on two different websites – and I had two very different experiences. Website A was where I bought the sweater for myself (a […]
Read MoreThis week’s article was inspired by one of our loyal readers. Sharla emailed us and asked: “Is branding important if you sell to a ‘middle man’ and the end user has no idea you even exist? “ The quick and dirty answer? Yes. Your brand is the outward extension of your business. And, it will always be […]
Read MoreWhen you’re a kid, bullying often comes in a few select forms. That neighbor down the street who makes fun of your training wheels. The 6th grader who cuts you in the lunch line every pizza day. Your older brother who insists that you really should quit punching yourself. Your sister who cuts your hair […]
Read MoreFrom my life experiences, I have noticed that the majority of “non-car people” assume that when it comes to a Porsche, you’re only paying for the name and that the price of one does not reflect the cost of parts. On the other hand, you have a solid domestic like a Ford. A Ford is […]
Read MoreI had a conversation with my brother last night about his job and some struggles he is dealing with. As a project manager in the pharmaceutical industry, he’s a science guy. I’m a marketing gal, so you could say we see a lot of things very differently. He likes rules and structure. I’m a little […]
Read MoreData analytics. Sounds scary (or boring), right? Spotting trends isn’t as tricky as you might think and you’re probably already using insights from the numbers you look at every day. The digital age is here. Everything can be tracked – and if you don’t track it, you should. Your customers are telling you what they […]
Read MoreIf you were at the VISION Hi-Tech Training & Expo in Overland Park, KS a few weeks ago, you might have noticed a couple of things in our booth: Mad Pop-A-Shot basketball skills. An eager team of trans slingers ready to talk reman. New faces. While we are no strangers to a trade show floor, […]
Read MoreYou bought a new pair of pants. It’s that special day and whoops! You gained five pounds- and they don’t fit anymore. You bought a new fridge and by golly, it’s a ½ inch too big. You bought a transmission – and the install didn’t go as planned. Forrest Gump said it best: “S%!t happens.” […]
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