This week’s article was inspired by one of our loyal readers. Sharla emailed us and asked: “Is branding important if you sell to a ‘middle man’ and the end user has no idea you even exist? “ The quick and dirty answer? Yes. Your brand is the outward extension of your business. And, it will always be […]
Read MoreWhen you’re a kid, bullying often comes in a few select forms. That neighbor down the street who makes fun of your training wheels. The 6th grader who cuts you in the lunch line every pizza day. Your older brother who insists that you really should quit punching yourself. Your sister who cuts your hair […]
Read MoreFrom my life experiences, I have noticed that the majority of “non-car people” assume that when it comes to a Porsche, you’re only paying for the name and that the price of one does not reflect the cost of parts. On the other hand, you have a solid domestic like a Ford. A Ford is […]
Read MoreI had a conversation with my brother last night about his job and some struggles he is dealing with. As a project manager in the pharmaceutical industry, he’s a science guy. I’m a marketing gal, so you could say we see a lot of things very differently. He likes rules and structure. I’m a little […]
Read MoreData analytics. Sounds scary (or boring), right? Spotting trends isn’t as tricky as you might think and you’re probably already using insights from the numbers you look at every day. The digital age is here. Everything can be tracked – and if you don’t track it, you should. Your customers are telling you what they […]
Read MoreIf you were at the VISION Hi-Tech Training & Expo in Overland Park, KS a few weeks ago, you might have noticed a couple of things in our booth: Mad Pop-A-Shot basketball skills. An eager team of trans slingers ready to talk reman. New faces. While we are no strangers to a trade show floor, […]
Read MoreYou bought a new pair of pants. It’s that special day and whoops! You gained five pounds- and they don’t fit anymore. You bought a new fridge and by golly, it’s a ½ inch too big. You bought a transmission – and the install didn’t go as planned. Forrest Gump said it best: “S%!t happens.” […]
Read MoreScheduling a routine check-up with the doctor, dentist, or mechanic is not something I do with eagerness and clockwork timing. I fall into the deferment mindset with standard excuses such as, “I feel fine,” or “It’s running well and I keep up on my oil changes.” It takes a toothache, check engine light, or thrown […]
Read More“Your position has been terminated.” “We’re making some cutbacks in the department.” “Your skills are no longer needed.” No matter how these words are said, no matter what the situation is or what lead up to hearing them, it’s not going to be a great day. A few years ago, these words were aimed at […]
Read MoreYou probably wouldn’t think of a guy who is often thought of as a madman as much of a salesman. And here is where I’d argue that you’re wrong. You see, if I were to put the best, brightest sales guy or gal I know up against Don Quixote (setting aside the fact that he […]
Read More
