Pop Quiz: What’s your business’ best asset? It’s OK. Take a minute to think about it. I’ll wait here. Got it? Is your best asset your state-of-the-art facility? Nope. How about that super-impressive-sounding equipment you just bought? Still no. Obviously, it’s your envy-inducing client list, right? Strike three, buddy. It’s engaged employees. Now, engaged employees […]
Read MoreI recently sold to a customer who hadn’t purchased from us before. I’m sure this happens daily at your business or shop, and, believe me, it does here, too, but this sale was different. Way Back in March… A shop owner hopped on our website and started an Olark chat (read as: one of those […]
Read MoreEvery business wants loyal customers – few understand how to earn them. Most businesses think loyalty comes from issuing a “frequent flyer” card and giving something away for free. That’s not loyalty. That’s buying repeat business from customers who are loyal to the prize, or to the price. Eliminate the freebies, and you eliminate the […]
Read MoreYesterday marked the first day of Summerfest. Yesterday also marked the first time I’ve left a concert before the end. For the uninitiated, Summerfest is an 11-day outdoor music festival held on the shores of Lake Michigan right here in Milwaukee. With pop, rock, hip-hop, and country acts, it draws quite the eclectic crowd (read […]
Read MoreI’m a dad. It’s the title I am most proud of. Being a dad is both an honor and a responsibility. I’ve often said that marriage gave my life meaning; fatherhood gave it purpose. I love being a dad. But I’m not sure how I feel about Father’s Day. Father’s Day is a cool idea, […]
Read MoreI recently swiped a copy of David M. Dye’s “The Seven Things Your Team Needs to Hear You Say” from Captain Reman. It got me thinking about my interactions with coworkers and what I can contribute to foster an even better team than we already have. And after reading and thinking about the key points […]
Read MoreHey, you. Auto shop guy. Yes you. I’m going to let you in on a little secret: it’s 2014. Oh, I’m sorry. You already know what year it is, eh? Then you have no excuse to not have a web presence. Look, I know that the thought of putting together a website is intimidating. But, […]
Read MoreI watched it happen. The moment that patience and understanding became frustration and anger. From across the bar, I witnessed the interaction between an upset customer and the bar manager and then heard it: “Well if I owned this place…” We have all thought it before, and I’m sure a lot of us have even […]
Read MoreDear Customer, I’m not trying to bother you or take time away from what you’re handling, but I want to be on the up and up. Here at ETE, we like to send out our pictures, funny email signatures, etc to give you a better a sense of our personality. Personally, I also want to […]
Read MoreAs my wife and I boarded a recent flight back to Milwaukee, I couldn’t help but look forward to getting home. The grass hadn’t been cut in almost a week and I knew that my mom had dropped off some food, so my afternoon was really looking promising. My vision of turkey sandwiches, lawn care, […]
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