You don’t need more customers. Yep, you read that correctly. Surely I’ve lost my mind, right? Allow me to explain. In the last 60 days, we’ve been to 6 different trade shows. 10,486 miles later, we might be a little bit tired – but we’re definitely better for it. Whether sprinting through the airport to […]
Read MorePutting in a solid day’s work doesn’t mean spending 8 hours chained to your desk. In fact, it’s been shown that taking breaks throughout the day actually improves your productivity. A break creates a natural point at which to refocus your energy. Getting ready to tackle a task that’s been on your To-Do list for […]
Read MoreAt what point does the “best kind of problem” turn into a serious issue? This week, we’re talking about growing pains. For all intents and purposes, let’s start with our own definition: Growing pain (noun) : the negative impact on both company and customer through times of increase; a deficiency derived from an increase or […]
Read MoreNone of us really jump out of airplanes (unless of course you’re the V.P. of manufacturing over here at ETE), but if we did we would be very interested to know that the person who packed our parachute was someone we could rely on. You’d want to know that the parachute was checked for rips […]
Read MoreWhen a new restaurant, bar, or store opens up in Milwaukee, I’m not usually the first one to know. But as I hear reviews through the grapevine, I definitely have to check it out for myself. So when a few friends wanted to spend a Friday night at a tiki bar (in the dead of […]
Read MoreThere’s a Polish idiom that goes, “Nie mój cyrk, nie moje małpy.” In English, that translates to “Not my circus, not my monkey.” Or, simply, “Not my problem.” Think of your job as a circus. Within your circus, there are lions to feed, monkeys to train, and lots and lots of elephants to clean up […]
Read MoreWhen was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand? Ok, most of us probably don’t wear fancy shoes. And if you’re in the aftermarket, your suit might even have your name embroidered on […]
Read MoreRecently released statistics show that, since 2011, almost 4 million teens aged 13-17 have left Facebook while the overall number of users has grown by almost 30 million. One may take this teen flight as a sign that, like, Facebook is so last year. But if you’re a business, particularly one that sells B2B, this […]
Read MoreGrowl. That’s what I usually do when I get frustrated and hit a stress wall – until last week. Bill from our production team walked by my desk and did a double take because I was playing with what he thought was PlayDoh. After pulling out a can of Thinking Putty that a coworker surprised […]
Read MoreThere are some who say that mathematics is the universal language. But I, for one, don’t find anything particularly universal about a language that uses frustrated sobs like punctuation. You see, I don’t need math. If I go a day without calculating something, I’ll be just fine. Hell, I’d even go so far as to […]
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