Traveling to my first trade show, I was filled with anticipation. I was excited to see what the hype was all about, meet some of our customers face to face, and watch my teammates interact with Showpower attendees. I’ve been to trade shows before, as a vendor and a participant, but I have never been […]
Read More“Is that the best you can do?” In sales, this question is asked everyday. And when I first started selling, I panicked every time I heard it. My first thoughts when a customer asked this were “Great. I don’t have the power to lower the price. How am I going to make this sale?” So, […]
Read MoreI’m a pretty good salesman. One of my strengths is in knowing how to tip the odds in my favor. In other words, I will use every advantage to ensure that a prospect sees the value in doing business with us. I’m also realistic. As good as I am, I’m not the best salesperson in […]
Read MoreMaybe it’s because of New Year’s resolutions. Or because of changes in corporate healthcare policies. Or maybe, it’s because that pair of “fat pants” usually in the back of the closet has crept towards the front. But lately, we’ve noticed ourselves becoming more & more health conscious. You too, huh? By the time many of […]
Read MoreWe’ve all seen the commercials and heard the radio advertisements. “We will match any price! Just bring in your receipt.” Being the lowest price is fine and dandy, but there is a risk involved in lowering the cost of your product based on your competition. I know what you’re thinking, “What risk? As long as […]
Read MoreI was 22 years old when I took my first sales position. On the first day of training, there was a large jar at the front of the room. On this jar were the following three words: 1. CHEAP 2. FREE 3. NO By taking this position, each person agreed that every time someone heard […]
Read MoreRecently, I got the opportunity to attend a conference for AAMCO, one of our national customers. The weekend was packed full of educational speakers, a vendor expo, and plenty of networking time with the decision makers from many different shop locations. While all of these things were overall valuable to me as a vendor, I […]
Read More“How do you compare to ____________ on pricing?” “What is the absolute lowest price you can offer?” “Do you price match?” What do these three questions have in common? They are all asked by customers who are uneducated about you, your product, and your service. Someone who immediately inquires about the cost of what you […]
Read MoreLet’s say that you agree with my last two articles on phone skills, and that you’re willing to reach out via telephone, but for whatever reason you don’t know your prospect’s number. Maybe you have their company’s main number, or perhaps you even have their email address, but you don’t have a direct number. I’m […]
Read MoreLet’s say that you agree with my last two articles on phone skills, and that you’re willing to reach out via telephone, but for whatever reason you don’t know your prospect’s number. Maybe you have their company’s main number, or perhaps you even have their email address, but you don’t have a direct number. I’m […]
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