Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

Sales

Sales Maker or Order Taker?

There’s an argument going on and it’s time for me to weigh in. For years I’ve heard managers complain that their salespeople are “lazy order takers.” I’ve witnessed teammates jab at one another by delivering the lowest of all low-blow insults, “You’re nothing but an order taker.” So what’s so wrong with being an order […]

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Your Price is Too High (and 5 Tips to Overcome That Objection)

I’ll bet you have more than a few customers shopping you every week on the phone. They call, ask for a quote, and then tell you they can get their car fixed somewhere else for less. I’ll bet you have more than a few customers who bring their cars in for a quote or estimate, […]

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5 Reasons Your Shop Needs to Do Social Media

Believe it or not, there are some people who don’t believe Facebook, Twitter, LinkedIn and YouTube are appropriate for business. Maybe that’s you, or someone you know. Maybe it’s your shop owner, maybe it’s a senior manager, or maybe it’s you. I thought it would be helpful to share with you 5 reasons YOUR shop […]

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What are you asking?

Want to watch instead of read this article? Click to What are You Asking? When was the last time you took a course on selling? Or on attitude? When was the last time you provided SALES training to your staff? I’m talking about training that actually makes a difference in your ability to make a […]

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Fix Cars. Sell Value.

Are you wondering how to sell value instead of price? You’ve come to the right place! I’m going to share a few tips we practice every day at our repair facilities to explain how we set our shop above the price wars. Watch the video here or keep reading. First, look at a sale as […]

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Why the phone don't ring like it used to!

(And why it never really has) Prefer a video? Watch this article here. It’s no secret that things are different today. The economy stinks. Get over it. “In this economy…” has become the introduction to every rationalization for mediocre performance from every repair shop owner and manager I have talked to in recent months. “In […]

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If a Picture's Worth 1000 Words, What's a Video Worth?

Your CSM is the worst possible person on the planet to put in charge of selling to your customers. (If you are a CSM, keep reading – I am not advocating replacing you…just giving you one more tool to help make selling easy). How do I know? Because I have been both a buyer and […]

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