Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

Sales

Not All Customers Are Good Customers

If you are selling paperclips or pizza, this article may not be very relevant, but an increasing majority of US workers sell a service or a product plus the service to support it.  When service is a significant part of the customer or company relationship, not all customers are created equally.  Not all customers are […]

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Kickin’ It Old School

This week has been a homecoming of sorts.  Sadly, tragedy struck the family of a childhood best friend and a funeral brought some old friends together for the first time in several years. We’ve attended each other’s weddings, texted birthday greetings, celebrated milestones at a distance, but the three of us have not spent any […]

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Guiding Your Customer Experience

As the air develops a cool crispness and the trees begin turning yellow and red, it means it is time for more than just football and pumpkin spice lattes.  It’s college-campus-visit season. As a father of both a college sophomore and high school senior, I have been on my fair share of college campus tours.  […]

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Set it Right

My family recently hired a company, let’s call them ABC Siding, to put new vinyl siding on our house. In addition to that, the company we chose provided an excellent lesson in an extraordinary customer experience. During our initial meeting, the company was certainly “salesy”, they had a product to sell, and we had a […]

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Being a Tool Builder

  We work in a world of tools. Humans are distinctive from most other creatures on this planet by our ability to make and use them. The earliest advances in society are measured by the tools we built and used (fire, hand axes, spear throwers, the wheel, pottery and so on). The automotive industry is particularly defined […]

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Using Words as Weapons

“The pen is mightier than the sword,” I heard, and throughout my life this always sounded stupid to me. While some intellectual fool is over in the corner writing angry letters, a crazy fool can just come up from behind and stab you! It wasn’t until I did some actual reading that I learned what […]

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The Cure for a Project Hangover

I have been working on a project for nearly a year or so now, and it may take a year or two from now before I complete it. I constantly like to keep myself busy because I honestly hate it when a project is finished. I’m happy when a project is done for literally 10 […]

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Sell Like Rebecca

My wife, 2 kids, Copper the dog, and I lived in our “starter home” for 17 years.  It was a quaint, 3-bedroom Cape Cod with a fenced in yard that was beautifully landscaped…by my wife.  But with every passing year, our home began to feel more and more quaint.  We needed more space, and for […]

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If You Give a Sales Guy a Lead

If you give a sales guy a lead, he’s going to ask for a phone number. When you give him the number, he’ll probably ask you for an email address. When you’re finished, he’ll ask you for a creative pitch.  Then he’ll want to set a meeting to make sure he’s on the same page. […]

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The Anti-Millennial Millennial Club

Encountering a millennial in the workplace is pretty normal for most of us now depending on the industry. If you’re in a business that utilizes technology, then there’s a bigger chance you’re surrounded by millennials—or maybe you’re a millennial yourself. If you’re in the automotive or machining industry, it may be different. Regardless of your […]

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