It’s nearly 2018, and at this point you’ve no doubt heard of Tesla, the Elon Musk-led company that is disrupting the automotive industry. Self-driving technology, a sleek new design, and an overall greener product has helped Tesla get their foot in the door of an industry that has been historically extremely difficult to successfully break into.
In a recent interview, Musk touched on the personal importance of building beautiful products. When discussing a unique feature of the newly unveiled Tesla Semi, Musk told his team, “Probably no one will buy it because of this. But if you’re going to make a product, make it beautiful. Even if it doesn’t affect sales, I want it to be beautiful.”
The automotive aftermarket isn’t necessarily reliant on the beauty of a product to earn sales—transmissions are messy, grimy, and dirty, but they serve as key components to any vehicle, and vehicles are an essential part of life for getting from point A to B. That being said, if beauty isn’t an essential component to selling a reman transmission, for example, why would a company continue to invest time and resources into building products beautifully? Why is it important to care about building a beautiful brand?
Trust.
When customers see your company logo, you want them to trust that they will be getting the BEST product, accompanied with the BEST customer service, and the BEST warranty. If the consumer trusts you, then both sides can build and enjoy a fruitful relationship for a long time.
How can you add a bit more beauty to your business?

1. Develop your main logo and any alternate logos based on where you’ll use them. For example, you may have a primary logo for business signage and a simpler version for your letterhead or email signatures. Do they pop? Do they stand out amongst other logos?
2. Use colors and textures that appeal to the senses. What will catch a customer’s eyes the best?
3. Market yourself. Beauty is in the eye of the beholder; how can you tell your company’s story so that it enhances the products and/or services you offer?

Why do investors around the world invest hundreds of millions in Tesla and companies alike, giving them the means to produce, develop, and market their innovative products?
Trust in the brand that builds it beautiful.

We can’t all be Tesla, Amazon, or Apple. But what your company can do no matter what is build a beautiful brand. How can you add a bit more beauty to your business? Share with KJ below or email him directly.