Anyone who’s ever taken on a large home remodel knows the time, stress, money, unforeseen challenges, and people management that comes with the new look. The amount of time spent planning, strategizing, and anticipating simply cannot account for the mold that it turns out was under the floor or the delayed shipping on that tile you picked out, or the endless humidity that prevents the wallpaper from sticking.
The remodeling, redesigning, and restructuring of a website is a lot like a house project. If your floor is sinking, your appliances are older than you are, and don’t get me started on the roof – yeah, you might need to spend some time and money on your website. It happens fast, your site not working well on mobile, or the information about your company that rolled over year after year suddenly being, well, years old, or the updates that need to be performed piling up so it just doesn’t load for people who access it on Internet Explorer 9 (yeah, you’re out there and you probably don’t even know who you are).
The front end of designing a new or newer website is fun. You pick a look and feel that matches your brand. You select or create some updated images or video. You have concepts for how things will live and breathe and function in this new, up-to-date world. It’s exciting. All the other stuff? The curling carpet, the peeling paint, the structural integrity? If you’re one of those guys/gals – that excites you more than picking out the new color probably, but if you’re a me, you’re scared because it’s out of your skillset and therefore quite a lot of your control.
Whether you’re DIYing it or hiring an agency to remodel your website, here are some handy take-aways for having a finished product worth a cocktail party, or e-commerce experience:
On the other end of a massive website remodel, I have learned a lot. I learned a lot of what I don’t know about my own “house”, I learned to trust my gut, and I learned to adapt and adjust to the reality of each situation as it arises. It’s pretty, it works, and maybe it would never have been as beautiful as what I dreamed, but what’s key is that the websites are now in a place to be managed, updated, and are adaptable to our growing household – and those possibilities are just as exciting.
What are some features of your favorite websites?