It’s that time of year again. No, not just the beginning of the holiday season but also the intrusive, barraging influx of political campaign ads. Between the texts, the endorsements on television and the non-stop phone calls, there is no way anyone will forget about their civic duty on Tuesday.
Enough is enough.
I have done my research. I know the candidates. No amount of slanderous outpourings or calls attempting to sway my decisions will have an effect. If anything, the bombardment of contact from the other side has only solidified my choice.
Before social media and a dependency on the internet, companies (and politicians) were limited to cold calling, postcards and advertisements via television and radio. Now, we can reach our customers 24/7. We can be there when they are browsing, swiping and even sleeping. There is no escape from a company determined to be seen.
As a company, can your marketing campaigns do more harm than good? With the intent to stay front of mind to your customers, or the desire to reach new audiences, when is enough too much?
The fine line between attentiveness and potential harassment is one that a business must define. Don’t make your customers ghost you, but don’t let them get lonely.
Until Tuesday night I will be phone, text, social media and television free. I have hit my limit.
See you at the ballot box.